I have recently studied the understanding and perception of gender. Gender, as an idea, is something, we become aware of it when growing up. Kindergarteners do not understand yet the idea of gender and they do not perceive the duality that we attached to it: male and female. When children are on a certain age around 9-13 years-old is when they start becoming more aware of gender and adopt it in their lives, which means, differentiating men from women and behaving how each gender is stereotyped. From this point when we separate genders is when we start adopting gender and cultural stereotypes on a daily basis without questioning it because it, we assume it as part of our nature. Media uses the biological duality factors to influence children on how they should feel identified as and behave through the influence of characters in television programmes. Talking about absorbing content from the media means that society consumes and responds to television, music, videogames and everything else we are surrounded with. Media’s influence on society is the study of how the audience perceives the content they absorb and the level of impact it has in their lives.